Live Earth on CTV (Jul. 6-7, 2007)

In partnership with Canada Mortgage and Housing Corporation (CMHC) and key supporters, EcoSmart’s Sustainable Condo was featured on CTV’s massive 28-hour Live Earth broadcast July 6-7, 2007.
The life-size condo exhibit served as the backdrop during the Canadian broadcasts of Live Earth, a series of concerts in nine cities around the world. This global reach of music – spearheaded in part by Al Gore – engaged people on a mass scale to combat our climate crisis. In an effort to galvanize people from across Canada to “answer the call” about climate change, CTV ran a marathon 28-hour broadcast, starting at 10pm ET/7pm PT on Friday, July 6. Through the Sustainable Condo, EcoSmart and the Canada Mortgage and Housing Corporation (CMHC) offered television viewers a tangible way to tackle climate change. About the CTV Broadcast Canadians were able to tune into the world s largest High Definition concert broadcast of all time. CTV’s Live Earth coverage was the longest, single program ever broadcast by the network. Live coverage began at 10pm ET/7pm PT on Friday, July 6, when the first artist took to the stage in Sydney, Australia, and continued until 11pm ET/8pm PT on Saturday, July 7, when the historic event concluded at Giants Stadium in New Jersey. All 9 of the Live Earth events were shown on CTV Television. The CTV broadcast also appeared on Bravo, MTV Canada, Much Music, MuchMoreMusic, and MuchVibe. For further information see the CTV Live Earth broadcast webpage ( The Sustainable Condo on CTV CTV’s Live Earth broadcast switched from coverage of the concerts happening worldwide to the MuchMusic Building in Toronto where the Sustainable Condo Exhibit was set-up. EcoSmart’s Sustainable Condo is a full-size display suite that demonstrates how human comfort and environmental responsibility can be achieved by combining smart, innovative design with state-of-the-art green building technologies, materials and products that are available from local suppliers and manufacturers. Representatives from Canada Mortgage and Housing Corporation (CMHC) – EcoSmart’s condo partner – were on hand in the exhibit during CTV’s Live Earth broadcast to explain to television audiences about the features of this interactive green building protoype. This was a fantastic opportunity to showcase the Sustainable Condo within the context of global action on climate change. For further information see the rest of the Sustainable Condo website ( About Live Earth Live Earth was a 24-hour, 7-continent concert series taking place on 07/07/07 that brought together more than 150 music artists and 2 billion people to trigger a global movement to solve the climate crisis. Live Earth staged official concerts at Giants Stadium in New York; Wembley Stadium in London; Aussie Stadium in Sydney; Copacabana Beach in Rio de Janeiro; the Coca-Cola Dome in Johannesburg; Makuhari Messe in Tokyo; the Oriental Pearl Tower in Shanghai; and HSH Nordbank Arena in Hamburg. Washington DC was an additional last-minute concert announcement. Musicians included: The Police, Roger Waters, David Gray, Duran Duran, Genesis, Madonna, Crowded House, The Soweto Gospel Choir…and over one hundred more. Additional related “Friends of Live Earth” events happened all around the world. For further information see the Live Earth website (

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